AD CAMPAIGNS
WISH: 2022 BLACK FRIDAY GOOGLE ADS
Context: Wish ran a major campaign called Every Day Is Black Friday during November.
Project: I wrote Google ads that encouraged consumers to shop our Black Friday collections.
Results: +43% total YoY ROAs
WISH: WORLD OF WISH & FORCED SMILE ADS
Context: Wish launched two major marketing campaigns in 2022, World of Wish and Forced Smile.
Project: I strategized and crafted 40+ digital ads for 50+ video reels across Facebook, Instagram, TikTok, YouTube, and Snapchat. I conducted competitor analyses, researched best practices, and worked closely with external partners at Meta.
WISH: FACEBOOK & GOOGLE ADS
Context: Wish's performance ads contained outdated and misleading content that didn't align with the brand voice.
Project: I optimized 200+ Google and Facebook performance ads. I created and presented a strategy deck to stakeholders, and I worked closely with external Google and Meta partners.
Google ads results:
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Interaction rate: +0.16%
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Conversion rate: +0.3%
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Cost per conversion: -10.48%
Facebook ads results:
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Total CTR: 1.77%
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Total iCVR: +6.6%
