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AD CAMPAIGNS

WISH: 2022 BLACK FRIDAY GOOGLE ADS

Context: Wish ran a major campaign called Every Day Is Black Friday during November.

Project: I wrote Google ads that encouraged consumers to shop our Black Friday collections.

Results: +43% total YoY ROAs

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BF mockup google ad.png

WISH: WORLD OF WISH & FORCED SMILE ADS

Context: Wish launched two major marketing campaigns in 2022, World of Wish and Forced Smile. 

Project: I strategized and crafted 40+ digital ads for 50+ video reels across Facebook, Instagram, TikTok, YouTube, and Snapchat. I conducted competitor analyses, researched best practices, and worked closely with external partners at Meta.

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Forced Smile FB ad.png
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WISH: FACEBOOK & GOOGLE ADS

Context: Wish's performance ads contained outdated and misleading content that didn't align with the brand voice.

Project: I optimized 200+ Google and Facebook performance ads. I created and presented a strategy deck to stakeholders, and I worked closely with external Google and Meta partners.

Google ads results:

  • Interaction rate: +0.16%

  • Conversion rate: +0.3%

  • Cost per conversion: -10.48%

Facebook ads results:

  • Total CTR: 1.77%

  • Total iCVR: +6.6%

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Gym google ad.png
Blue light reading glasses FB ad.png
Silevr bracelet FB ad.png

© 2023 Hakyung Y. All rights reserved.

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