EMAIL & PUSH CAMPAIGNS
WISH: NEW/RESURRECTED USER SERIES
Context: Previously, Wish didn't leverage any email campaigns targeting new and resurrected users.
Project: I crafted content for a global email & push series. 1.5M emails and 20M+ push notifications get sent out weekly.
Results:
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Email CTR: +64.7%
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Push CTR: +11.68%
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Revenue: +2.91%
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Buyer conversion: +1.43%
WISH: 2022 BLACK FRIDAY CAMPAIGN
Context: Wish ran a major campaign called Every Day Is Black Friday during November.
Project: I led and executed content for two global email campaigns:
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A sneak-peek newsletter sent to 22M+ users
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A 3-part series that kept 44M+ users in the loop on the latest deals and collections
Results:
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OR: 30% (+283%)
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CTR: 1.51% (+308%)
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Revenue: +4.34%
WISH: INVALID DISCOUNT APOLOGY EMAIL
Context: Wish accidentally emailed users an invalid discount code.
Project: I created content for a fun and light-hearted apology email.
WISH: WISH ACCESS EXIT EMAIL
Context: Wish discontinued Wish Access, a subscription-based program that offered free shipping.
Project: I crafted an email that informed Wish Access users the program would be replaced by a new shipping program.
WISH: RECENTLY VIEWED EMAIL
Context: Before, Wish wasn't sending any email campaigns highlighting users' recently viewed items.
Project: I strategized and wrote a global recently viewed campaign, which targeted 5M+ users to fuel conversions.​
Email results:
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CTR: +27.26%
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Clicks: +46.92%
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Revenue: +1.31%
Push results:
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CTR: +0.91%
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Revenue: +4.05%
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Buyer conversion: +1.68%
WISH: ABANDONED CART CAMPAIGN
Context: In the past, Wish was only sending generic abandoned cart push notifications and no emails.
Project: I crafted personalized content for a global email & push series.
Results:
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OR: 15%
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CTR: +19.5%
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Revenue: +0.9%
WISH: 2022 VALENTINE'S DAY CAMPAIGN
Context: Wish launched a Valentine's Day campaign that required email marketing support.
Project: I crafted engaging email content with a newsletter-style template that I created and have leveraged for other major revenue-driven campaigns.
WISH: 2022 CHRISTMAS CAMPAIGN
Context: Wish launched a Christmas campaign that required email marketing support.
Project: I crafted fun and on-brand content for a marketing email & push campaign.
