WEBSITE & APP COPY
1SANSOME: AFFILIATE PROGRAM LANDING PAGE
Context: 1Sansome, a former fashion site operated by Wish, launched an affiliate influencer program called 1Sansome Affiliate Program.
Project: I strategized and crafted on-brand landing page content that 1) generated awareness and excitement, 2) highlighted key features and benefits, and 3) educated users on how to navigate the program.
1SANSOME PRODUCT DESCRIPTIONS
Context: 1Sansome was a former fashion website operated by Wish.
Project: I crafted 50+ PDPs for women's clothing by leveraging imagery, tone, and storytelling.
WISH: EXPIRED SALES EVENT BANNER
Context: Wish didn't have a landing page banner that informed users when a major sale was over. As a result, users would arrive at an expired sales page and immediately exit.
Project: I penned fun and engaging banner copy that encouraged users to browse the homepage and shop deals.
1SANSOME: PRODUCT COLLECTION BANNERS
Context: 1Sansome, a former fashion website operated by Wish, offered weekly product collections curated by seasonality and general trends.
Project: I wrote fashion-forward homepage banners promoting weekly collections. I also led monthly creative brainstorms to generate collection themes.
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1SANSOME: APP STORE COPY
Context: 1Sansome, a former fashion site operated by Wish, did a soft launch of its app in 2021.
Project: I strategized and crafted concise, on-brand app store copy that highlighted 1Sansome's key value props.
